Mobile Tagging is the next evolution of machine readable codes, where branding and design can be incorporated directly into the barcode itself.
Breakthrough technology that creates live links to online information via subtle placement of an Interactive 2D Barcode Reader developed by Microsoft.
Whatever the scenario, when a Tag and a bit of creativity are added to the mix, GREAT results happen.
Each High Capacity Color Barcode (HCCB) tag consists of a 5×10 grid of triangles, each of which can be in one of four colors. This allows a tag to hold 13 bytes of data, more than enough to store long URL’s or a phone number.
The advanced computer barcode imaging employs different symbol shapes in geometric patterns and multiple colors to provide more information in less space.
After the consumer downloads the Microsoft Tag application and then snaps a picture of a Tag, the application performs an action, such as opening a Web browser and taking the consumer to a URL or dialing a phone number. Consumers can then receive multimedia information, discount coupons, purchase options—virtually any consumer marketing or sales activity.
Tags can be as small as the size of a dime and used nearly anywhere in an ad or other marketing material. Through the use of color they can include a company logo and be fit into posters, billboards, brochures, display ads, point-of-purchase displays, catalogs, and more.
