Examples

Mobile tagging examples

  • Amsterdam transit system puts Tags at bus stops. Riders snap the Tags to get up-to-date bus schedule information.
  • Hardee’s restaurant chain used Tags to distribute food coupons that offer free fries and soft drinks with a purchase of the company’s “Thickburgers.”
  • LionsGate Entertainment used Tags to promote “The Gamer” including tattoos incorporating Tags that people can wear. When the Tags are snapped, the consumer is taken to more information about the movie.
  • Procter & Gamble launched a “Snap and Get Rid of Dandruff” campaign in Turkey, in which consumers could snap Tags on the company’s Web site to win prizes and to be taken to Web sites for more information on hair care.
  • Ford Taurus launch employed tags to explain 10 complex advanced features from radar-based cruise control to EcoBoost green-friendly acceleration to a Blind Spot Information System through animated tours.
  • Microsoft applied the technology to promote sales of its video game Halo Wars™ for the Xbox® video game system. Snapping the Tag takes consumers to the Amazon.com site, where they can order the game.
  • Maintenance workers in Dubai are using it on job sites to get engineering drawings through a mobile PDF reader.
  • Realtors using tags to show more info on listings.  Particularly valuable when the home offers a number of unique features or the printed flyers run out.
  • Five ways retailers win with tagging:
    • Deliver product information pages, in the aisle
      • Link in-store products to online resources by simply labeling them
      • Shopper’s cell phone is effectively turned into an assisted selling kiosk
    • Send offers and information to people in motion
      • Place large tags on signs for people driving by.  Some phones can be prompted to reply with GPS information making location-aware marketing a possibility.
    • Tie promotional content to in-store purchases
      • Offer a free ringtone, wallpaper or a MP3 for scanning the tag in exchange for entering information on who they are for subsequent database marketing while building your brand.
    • Test the effectiveness of your advertising
      • Tags imbedded into your ads will give you hard numbers on how many times your message is being received and acted on.
    • Send shoppers on an in-store promotional scavenger hunt
      • One option is to begin with a printed hand-out at the front of the store, listing items that will have Tags – collect them all and get a discount on your order.
      • Another is to daisy chain the tags to create a more game-like atmosphere.  Scan the first Tag that takes you to the location for the next target.