August 2nd, 2011

When your image is the heart of your business

Our last project of the week showcased how the application of vinyl graphics can make your fleet investments work for you while on the job.  This weeks project shows how important graphics are to reinforcing your image that is at the heart of your business.  This client made a large investment in their vehicle because it best portrays their image than they made a small investment with us to drive their image home.  This goes right to our third “I” of influence.  Look for this vehicle next time you are on Catalina Island and let us know how well you think this black Hummer would promote their business if the graphics were removed?

July 21st, 2011

Promoting your business without extra effort

Custom graphics for any size vehicle or truck truly work to sell your product and advertise your services.  Where once only gifted painters and a big corporation budget could adorn a vehicle with colorful messages, digital print offers affordable options to paint.   We can help you make a statement on your vehicle.  Whether you need a full or a partial wrap, opaque vinyl and/or perforated window film, Design Dynamics has the high resolution and full color capabilities to make sure your message is seen.  The beauty of doing business in southern California is your vehicles can easily get up to 60,000 impressions per day.  This represents an incredible return on your money spent.  Call us to learn how we can help put your vehicle do some of your promotional work for you while you are using it to serve your customers.

July 11th, 2011

Light up your graphics to capture attention

You don’t have to be a billion dollar retailer offering only high end merchandise to benefit from backlit signage.  You will be surprised at how affordable this technology is in providing a prominent and engaging medium to showcase your message or advertisement.  Surveys show that backlit displays command an average of 38% more attention than traditional prints.  We can help you illuminate your message, indoor or outdoor, using our range of media choices just like we did in this high-end application.  You might also want to check out our online store to see the wide selection of stock light boxes we have available by going to http://www.vcgstore.com/d21993/home.php?cat=81929.

July 11th, 2011

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Our primary goal through our site is to educate on different business graphic solutions that identify, inform, and influence.  Our secondary goal is to showcase our capabilities in helping you connect with your target audience.  Please take a moment and let us know how you think we are doing by participating in our survey.

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July 8th, 2011

1,000’s of Stock Products Now Only a Click Away

Since 1987, we have been meeting the graphics and signage needs across Orange County. To help us better serve our valued customers, we have established an online store for the ease of ordering stock signage products as a compliment to the custom graphics they have come to depend on from us for nearly a quarter of a century.  It is now even easier to find what you need and order it with ease through our online store filled with thousands of sign products.  Go to any SOLUTIONS page on our website to be directed to relevant categories that you can browse or fill in the search field to find a specific product you are looking for.  Our goal with this online extension of our custom graphics and signage is to allow site visitors to browse our large inventory to find the right signage solution for their needs while always encouraging them to call us at 800-94DESIGN for personal help.  It is also important to note that we have set this expanded capability up with the latest in technology designed to protect your online shopping security.  See what we have ready to ship directly to your home or place of business then let us know what you think by commenting on this posting.

July 1st, 2011

Wall Graphic, when a banner just won’t do

When size is important, banners are one of the best promotional values available.  While banners are a great way to identify, inform, and influence they aren’t the best option for every promotion.  Vinyl wall graphic is another good choice for temporary promotions, particularly when you want a clean look to help attract attention to your promotion.  If you are attending the Laguna Beach Pageant of the Masters, we encourage you to take a look at a different way of making a visual impact.  Here the pagent organizers were expecting their new sponsor to come in with a a large banner to be mounted to a wall, yet our customer wanted to have a clean background image that enhanced rather than detracted from their promotion.  Depending on what you are trying to accomplish, let us know what your goals are and will help you get the right combination of materials that will best meet your needs.

 

June 21st, 2011

Using bold graphics to capture attention

Today, the Food and Drug Administration unveiled startling graphics with image relevant messaging (click here to see the New Cig Graphics) under the mandate that they must cover half of the front and half of the back of every cigarette pack sold in this country by September 2012.  While some of the images are quite shocking their intent reinforces what we call the three “I’s” at Design Dynamics.  Each image is intended to identify, inform, and influence on the harmful effects of smoking in a planned effort to cut the smoking rate among Americans in half by 2020..

Besides having the graphics with relevant messaging take a prominent position on the packaging, the other smart thing they are doing here is rotating simultaneously these images among all cigarette brands as part of their campaign.  This is smart because graphics, messaging, and signage becomes tired over prolonged exposure.  Consider how for decades, cigarette packs have carried a health warning from the U.S. surgeon general yet people continue to ignore this precisely worded warning as they risk their health to cigarettes.  Critics call it a relatively unobtrusive message that has long out lived its effectiveness.  Our position at Design Dynamics is that when a promotion or a message has outlived its effectiveness it is time to change and that is exactly the type of work we like to do for our clients.  Call us at 714-429-7980 to learn how we can help you identify, inform, and influence people through your graphics and signage.

We aplaude our Federal Government for bringing forward more persuasive labeling that can help people avoid and/or quit smoking.  While the images maybe troubling to some, the pictures and strong warnings will be impossible not to see.   As . Dr. Lawrence Deyton, director of the FDA’s Center for Tobacco Products, said in an interview. “If people are shocked, they should be shocked because these are the true health effects of smoking,”

June 14th, 2011

Making your windows more valuable

Identify, inform and influence.  These are the “3 i’s” of what we try to help our customers realize in the graphics and signage they get from Design Dynamics.  The “3 i’s work particularly well on windows that are located in high traffic areas that are not serving a useful sales purpose.  In this before and after comparison you see how we turned a useless window into an attractive graphic that identified and influenced.  Call us to learn how easy this can be done for you.

May 31st, 2011

Affordable YET Custom

Affordable and custom are two concepts not typically used together yet possible at Design Dynamics through our UV flatbed printer.  In ths photo you see a 4’x8′ printed sheet of For Sale signs prior to our cutting them down to size.  While these are all the same sign, we could have just as easily turned them into 20 individual custom signs because of our digital printing capability.  A screen printer does not have the ability to cost effectively produce small quantities let alone a number of different custom version.  This capability to work cost effectively with a number of different versions is at the core of what makes us different.  We are the best in Orange County for small, custom corrugated plastic sign runs at affordable prices.   Call us and will show you how we can help you better identify, inform, and influence your target audience.

May 25th, 2011

Effective Signage Saves Money

Recently while driving on a neighboring freeway, I took a rock to my windshield from a passing gravel truck.  Didn’t think anything more about until the next day when I took my vehicle into our local car wash.  To my surprise the windshield had cracked after being washed.  When I pressed the owner about the damage to my vehicle he calmly walked me over to a sign hanging over the vacuuming area that clearly states that they are not liable for “cracked windshields due to chipping.”  At that moment all of my arguments for reimbursement went out the door.  He had a sign that clearly stated what he wasn’t liable for and as a result I got to pay $280 for a new windshield.  Effective signage not only saves you money it saves you aggravation.  Call us at 714-429-7980 to learn how we can help you position the right signage at your business that identifies, informs, and influences.