When driving traffic to your business is key to the success of your business you need to leverage every asset at your disposal to help your business get noticed.  This weeks project of the week does just that.  It is an auto dealership on a busy southern California  freeway cladded with aluminum composite panels that make a perfect surface for an eye catching building mural.  Sure you could put up a large banner, yet when you have surface materials on your building that are easy to work with our recommendation is you consider using a less common printed material to take advantage of the premium surface readily available for promoting your great offers.  Trust us this type of promotion is a lot easier than you think and we would love to help you say it BIG on your building.  Call us to discover how we can help your business identify, inform and influence in more innovative ways than through your basic banner.

In this weeks project of the week we want to remind our customers that we can help you put your logo into a dimensional view that will cause the walls of your business to pop.  Put another way, you are not limited to letters when you want to add a dimensional element to how you identify your business.  Your logo is important to your identity and we want to help you make it stand out and get noticed.  Call 800-94DESIGN and ask for Bob who is one the best installers throughout Orange County of dimensional lettering and signage.

One of the capabilities I appreciate about our company is our ability to provide highly customized solutions to our customers very unique needs.  In this “project of the week,” we helped a design firm produce a custom backlit sign for their customer that would help identify their firm and set apart their new offices from their neighbors.  Because of the sign size and location we needed to create a custom box from scratch including a simple graphic design that when lit up resulted in a very polished sign.  When your needs are uniquely yours, call 800-94DESIGN to explore how we can help you find the best solution.

A valued customer approached us with a request for help relative to creating a custom logo patch for his dive unit so that they could differentiate themselves a bit from the established Long Beach Harbor Patrol logo.  He had done a nice job of conceptualizing a unique design for his team (logo on the left) based on other logos he had seen yet he wanted a little help in not only refining the final design, but in getting the design into a usable format for different production outputs such as various sized decals for both interior and exterior use, lapel pins, and embroidered patches for uniforms and gear bags.   This is a great example of how our Art Director was able to help refine the logo per the goal of keeping it unique by simplifying some of the elements of the logo while also transforming the drawing into high resolution, scalable artwork with much greater detail and depth.  The result is a first class logo that the Port of Long Beach Harbor Patrol Commercial Dive Unit could be proud of as seen in the logo on the right.  Learn more about this great unit at http://www.lbbj.com/manage/uploads/lbbj_pdfs/HarborPatrolsDiveTeam_pg74_032911.pdf then call us at 800-94DESIGN to learn how we can help improve on your great ideas.

Our last project of the week showcased how the application of vinyl graphics can make your fleet investments work for you while on the job.  This weeks project shows how important graphics are to reinforcing your image that is at the heart of your business.  This client made a large investment in their vehicle because it best portrays their image than they made a small investment with us to drive their image home.  This goes right to our third “I” of influence.  Look for this vehicle next time you are on Catalina Island and let us know how well you think this black Hummer would promote their business if the graphics were removed?

Custom graphics for any size vehicle or truck truly work to sell your product and advertise your services.  Where once only gifted painters and a big corporation budget could adorn a vehicle with colorful messages, digital print offers affordable options to paint.   We can help you make a statement on your vehicle.  Whether you need a full or a partial wrap, opaque vinyl and/or perforated window film, Design Dynamics has the high resolution and full color capabilities to make sure your message is seen.  The beauty of doing business in southern California is your vehicles can easily get up to 60,000 impressions per day.  This represents an incredible return on your money spent.  Call us to learn how we can help put your vehicle do some of your promotional work for you while you are using it to serve your customers.

You don’t have to be a billion dollar retailer offering only high end merchandise to benefit from backlit signage.  You will be surprised at how affordable this technology is in providing a prominent and engaging medium to showcase your message or advertisement.  Surveys show that backlit displays command an average of 38% more attention than traditional prints.  We can help you illuminate your message, indoor or outdoor, using our range of media choices just like we did in this high-end application.  You might also want to check out our online store to see the wide selection of stock light boxes we have available by going to http://www.vcgstore.com/d21993/home.php?cat=81929.