June 30th, 2016

Affordable Event Customization

Lido House Ground Breaking Shovel

Yesterday the LA Times shared the above photo announcing the ground-breaking for the Lido House Hotel being built in Newport.  It pleased me to see this photo because of the role we played in customizing the commemorative shovels used in the groundbreaking ceremony.  The problem was how to get the logo for the hotel on the spade of the shovel at a reasonable cost.  Our solution was black cut vinyl, a standard sign material easily applied by us to each shovel.  This is a great example of an affordable customization solution to a significant event for a customer who pays attention to the details of the events they are hosting.  See the full photo at http://www.latimes.com/socal/daily-pilot/news/tn-2470166-tn-dpt-me-lido-groundbreaking-2-ng-20160629-photo.html

June 28th, 2016

Primary purpose of signage

The primary purpose of signage is visual communication. Signs succinctly convey critical information needed by the receiver so they can make cognitive in the moment decisions based on the information provided. In general, signage can be classified into the following functions:

  1. Information – signs giving information about services and facilities.  I.e., maps, directories, instructions for use, etc.
  2. Direction – signs leading to services, facilities, functional spaces and key areas. I.e., sign posts, directional arrows, etc.
  3. Identification – signs indicating services and facilities.  I.e., building signs, room names and numbers, floor numbers, etc.
  4. Sales Promotion – signs promoting a special price or offer to increase consumer demand.  I.e., billboards, banners, POS display, posters
  5. Safety and Regulatory – signs giving warning or safety instructions. I.e., warning signs, traffic signs, exit signs, rules and regulations, etc.

Every business can benefit from a well-designed sign, but not every sign company can produce for you a custom designed sign like we can at Design Dynamics.  Call us at 949-870-3320 to see how we can help you improve your business signage.

October 29th, 2015

New NFL Coach reminds us how signage loses its impact over time

Jeff Darlingon from nfl.com captured a key observation on the effectiveness of signage overtime in his article, “Dan Campbell’s Miami Dolphins tenure marked by fervent style” published on October 28, 2015.  Jeff observed that one of the immediate changes the interim Dolphins coach made when he took over was to strip all of the walls in the team’s auditorium of the inspirational messages designed to motivate players.  Dan is quoted as follows:

“Everybody in sports sees coaches using those signs,” Campbell said. “The problem is, after a while, after two or three weeks, the same sign is still sitting there. And it doesn’t mean anything anymore. Because you’re just used to seeing it.

“The impact is gone. It’s lost.”

How does Campbell know that? Because he has sat in those meeting rooms as a player.”

Coach Campbell is right.  It only takes a few weeks for people to become blind to your signage.  This is why it is important to plan a rotation strategy for all your employee and customer facing signage.  Our number one recommendation for avoiding this problem is double-sided printing with a sign mounting system that makes sign rotation easy to do.  This doesn’t add a lot of cost to your project while giving you twice the impact.  Call us at 949-870-3320 to learn more on this and other techniques that will keep your signage from losing its impact.

If you want to read the full interview you can find it at http://www.nfl.com/news/story/0ap3000000567854/article/dan-campbells-miami-dolphins-tenure-marked-by-fervent-style

October 24th, 2015

Problem: What to do with an expensive sign when you move?

COMPOSED Sign Vinyl MiniUC Monument _690x300

Problem:  you have moved to a new location yet have an expensive monument sign that you don’t want to tear down.

Solution:  resurface the sign with new graphics using cast vinyl with UV overlam

Our customer had built a new dealership a couple hundred feet up the road and was planning on using the old lot for their Pre-Owned Department.  Challenge was the manufacturer didn’t want the brand elements, particularly the vacuum formed MINI wing to be present on the old lot.

Our solution was to remove the branded sign elements which involved creating an interface to fill the hole left in the sign then overlay the monument sign panels with high performance vinyl similar to what you would use on a vehicle wrap.  This provided a clean solution that met the brand standard expectations of the manufacturer and the dealer.

At Design Dynamics we are in the business of providing visually compelling solutions to your business problems.  Contact us at 949-870-3320 to learn how we can help you repurpose your existing sign investments.

April 3rd, 2014

Story of a Repeat Customer

Hi, my name is Grant Barrett Iv’e been doing boat names now with Design Dynamics for 6 going on 7 years, and proud to be a part of the few who work in this area of our industry. I recently installed a boat name for a repeat customer and wanted to share my thoughts on both names. The first install was in 2009 for “The White Rose” the design and layout fit just right on the transom, it looked like the cover of a an old story book, which the Customer was very satisfied with. Call me old fashion, but I enjoy the rare occasion an owner employs a rare font like Gothic script with good layout & artwork, it gives the boat a classic and distinguished presence.

This time around 2014 the customer had bought a new boat and had changed the name to “Yorkshire Rose”. Time for some history: Once I saw the name it finally had clicked “The White Rose” is the Yorkshire Rose in England, and is very famous for battling its opposite the “Lancaster Rose(Red Rose)” of Lancaster in the War of the Roses, which much later mixes to become the Tudor Rose of Henry VIII/Elizabeth I….. the rest is history. After I completed the installation I finally had the opportunity to speak to the owner, and it turned out she was from Yorkshire, and was surprised that I knew the meaning behind the Rose or Roses’s.

In conclusion, she was very pleased with the outcome, and it was a pleasure to work on a name that reflected its owner.

black jack photos 176

(First install in 2009)

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(This transom had more space for a longer name and provided great visibility; flat and broad transom’s are best for a name like this.)

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(The Finished product : Black Gothic Script with a Silver Metallic off-set shadow and printed White Rose.)

April 22nd, 2013

Great Design is Key to Realizing GREAT Results

This past week we rushed to design then complete some new signage for a vendor trying to capture attention from the race fans attending the Long Beach Grand Prix.  Today, we got the following feedback that drives home the point better than we ever could on why we got into this business:

“Signage was a hit!   Visibility was key…the locations did record sales.
Truly appreciate all your efforts and look forward to continuing ton work with you for next years Grand Prix…with more advance notice of our needs of course!!!”
It’s always nice to have your hard work appreciated, particularly when it earns!!!
February 28th, 2013

Big Sales Events NEED Big Signage

Event Signage Design

One of the qualities I admire in one of our favorite customers to work with is their ability to see the big picture while paying attention to the details.  They are world-class at producing tent events that drive traffic.  What’s even more important is that the traffic they drive to these tent events leave in new cars which is the best measure of success.  Our role in helping them have success is in the supply of directional signage that helps people find their way to the event.  Unfortunately, many events experience less success than they should because they fail to plan for the directional signage.  Not this customer.  They plan for it because they know that it is one of the keys to their success.  Call us at 949-870-3320 to learn how we can help you drive more traffic to your next event.

January 31st, 2013

Lobby signage is key to advancing your image

The before and after photos below say it all relative to why you should be interested in lobby signage unless you don’t care what the people visiting your business think about your lobby.

Lobby Signage









As you look again at the images above, consider the impression you are creating when you leave a wall bare.  Sure you can put a decorative print up and when you find one that has meaning to you that is a great option.  When you are proud of your logo and enjoy having others see it the better option is lobby signage.  Call us at 949-870-3320 to see how we can help you bring your logo to life.

December 28th, 2012

Don’t be SHY about your awards

Don’t assume people will know how good you are at your business.  Tell them through well-designed graphics and signage that identifies, informs and influences. We love to help award winning businesses showcase their accomplishments.  Whether it’s a small sign identifying your success or a double-sided banner that makes it easy for your customers to appreciate how they are doing business with an award winning company we are here to help.


November 9th, 2012

Making Visually Compelling Easy

One of the reasons we like working with auto dealerships is because they appreciate the power of a visually compelling environment.  They build beautiful showrooms, prominently place their cars on display, have well-designed signage to inform, and knowledgeable sales professionals available to help you.  The smart dealershipswill also look at adding a touch of promotional art to their walls to help people have a more visually compelling experience in their dealerships.  This project of the week changed a non-descript wall into a wall of art reflective of their great automobiles through the placement of three 8′ wide by 6′ tall gallery wrapped images.  The transformation to visually compelling is easier than you think.  Contact us at 1800-94DESIGN to learn how.