March 26th, 2012

Your Brand Image Matters

Brand is important and because of this your brand logo image matters.  Recently, we did some work for AHA Image Studios a digital media marketing company that had upgraded the design of their logo to reinforce their focus on visual persuasion.  As you look at the before and after photos of their window graphics you will see how the right font, the addition of a little color and the right tag line can really change the experience you have with their logo.

 

 

 

 

 

 

To further reinforce their brand you will see in this next picture how AHA is extending the power of their brand identity through their offices through the addition of dimensional lettering in a polished aluminum.

 

 

 

 

 

 

While having a fun person greet you when you walk into a place of business is key, having a reinforcing graphic helps connect people visually to your brand.  This visual connection can be carried through in the directional signage you use to help people navigate your facility.

 

 

 

 

 

 

 

At Design Dynamics we know how important your visual identity is to your business success and are skilled at helping you select the right materials to showcase your brand.