Archive for February, 2012

Wednesday, February 8th, 2012

Great graphics create great environments

The pictures below offer a simple side-by-side comparison of the exact same retail environment offering quality merchandise at affordable prices.  While the only difference is obvious when laid out for comparison purposes it has been our experience that business owners and marketing professionals often take for granted just how important great images are to creating a great environment.  Next time you enter your place of business pause to appreciate what you are saying through the imagery you have in place.  Better yet ask your customers and employees what they notice about the graphics on display.  If you like what they are saying then you have done well and should stay the course.  If you aren’t pleased with what is being shared with you contact us and will help get you on a better path.  Trust us when we say it will be some of the funnest work you will have done in awhile.  We can be easily reached at 800-94DESIGN.

Friday, February 3rd, 2012

Getting it RIGHT

Sometimes you have to go to “plan B” when your initial approach doesn’t work.  A typical hanging method involving standard sized banners is rope with well tied knots through well placed grommets.  Rope will work over 90% of the time on simple banners hung between poles.  Unfortunately for this project of the week the rope technique did not work as needed no matter how well tied it was.  The issue was two fold, first the Santa Ana winds in this area were stronger than expected placing a lot of unanticipated wind pressure on the banner which in turn stretched the banner and the rope creating unflattering gathers in what needed to be a smooth hanging banner that is intended to be a photo backdrop.   When we got the call, we went to Plan B to help our customer get the look they were planning on.  You will see how a simple investment in toggle bolts on our part corrected the problem.  The key here is the banner will still stretch through high winds, but now the customer has a simple tightening method to restore the desired look to this tool for helping their business be more successful.  Should you have concerns about how your graphics are performing whether they were done by us or someone else, give us a call and will see what we can do to improve the performance of your promotional investments.