January 27th, 2012

Keeping imagery fresh

One of the never-ending challenges facing all us during this great recession is the need to save money wherever we can.  One of the easiest ways to reduce expenses is to leave graphics up for longer periods of time.  While this saves promotional dollars it also undermines the intent of your promotional investment.  When people become so accustomed to your visual being what it is that they stop noticing it, you in turn start losing your ability to identify, inform and influence through your graphics.  At Design Dynamics, we are not advocating the premature replacement of quality graphics.  What we are encouraging you to do is to be thoughtful on how long you allow your graphics to be displayed.  If you have questions on how best to manage the timing of your graphics and signage, call us at 949-870-3320 and will come by and do a site survey.  The end result of our survey will be an analysis of what is working, where you are getting stuck and what you could be doing differently for better business results.